Vibe Front Cover

Language- Medium  close-up, always used for a magazine best because close enough to see models face as well as body and outfit which all adds to the denotation and connotation. Vibes genre is mainly R’n’B and rap which is also a rebellious kind of image. So the colour scheme is also red and black because this is a connation of death, anger, rebels, rock, rap and youth. However unlike NME the colour scheme differs on each cover but for this particular one is it red and black. You can tell from the text and the fact that it is Eminem on the cover that this music magazine genre is rap and |R’n’B style music. Eminem is a rap star but he is also a good representation of the rebellious image, he is frowning into the camera like he is really annoyed about something, his arms are covered in tattoos and are folded like he is squaring up to someone, refusing to move or do something which is a good connotation of youths rebellion.  This also is an anti-message going for a unique image which goes against the main-street fashion and music which would be more like the boy-band fashionable image.

Institution- Vibe Magazine

Values of Vibe- As a rap magazine they will value music that includes R’n’B and rap. As this is popular amongst a variety of races mainly including African-American people they will value anti-racism and equal rights for both groups. They could also value people involved in gang culture or from 8 mile or the ghetto for example the cover model, Eminem who has come from nothing has managed to make it as a big rap star so they will value encouragement for the younger generation living in a similar kind of situation to be inspired.

Audience- the audience would be people interested in this genre of music, likely to be age range from 13-30 mostly teenagers, and a larger majority of male fans. Young people from a similar background as the rap stars however this genre of music could relate back to a variety of people from different backgrounds.

Representation- Eminem’s represents rap, and RnB because this is the music that he is known for, it is also known that he is from 8 mile and therefore had a tough upbringing especially because he is white. He is wearing a plain black vest top so it is clear that this magazine is not trying to represent fashion again encouraging the anti-image. However this could also be because they want to show his muscles and tattoos. He is covered in tattoos which is a denotation of youth rebellion as some people do not like them and it kind of rebels against what people think of you showing you don’t really care as Eminem’s expression also suggests as he frowns directly into the camera with no fear.  This is a good representation of Vibe magazine who go against your typical main-street magazine and show they don’t really care what other people think and comes across as rebellious which will relate to the younger generation.  All the text is in sans serif which shows how bold and confident they are, they are not a fancy or classy magazine, they are just bold and the capitals, the font  and colour scheme shows this blatant, bold confidence.