Language- Medium close-up because close-up you wouldn’t get the figure in and the clothes but long shot would be too far way to notice the hair and make-up in detail. Punk rock image and a red and black colour scheme, red is a symbol for anger or danger and this is a good representation of a rock and rebellious image. The white and black outlined text then stands out against the image. The text is sans serif to continue this rock impression as if the words are been shouted and some letter are in capitals. Lily is a good model for this genre she is a connotation of youths rebilion. The denotation is show through the text, it is in upper and lower case, it looks hand-made and cut out as if someone has made it themseleves, this is the opposite of the mainstreet design which always trys to look really professional. This creates an anti-image which shows the denotation of rebelling against the mainstreet design by being different and unique. However normal magazine conventions applied such as teasing contents running across the bottom banner.
Institution- NME Magazine
Ideology- Values of NME include: Music, festivals, bands and artists. It’s a music magazine so they only include people and stories that are in some way related to music. The genre for this magazine is indie rock.
Audience- People who are interested in music and festivals and the indie/punk/rock genre of music: age ranges from around 14-30 mainly aimed at teenages to show
Institution- NME Magazine
Ideology- Values of NME include: Music, festivals, bands and artists. It’s a music magazine so they only include people and stories that are in some way related to music. The genre for this magazine is indie rock.
Audience- People who are interested in music and festivals and the indie/punk/rock genre of music: age ranges from around 14-30 mainly aimed at teenages to show
Representation- Lily has a punk/rock kind of image, she is wearing red and black which is also the colour scheme of NME. Her makeup is pale with really dark eyes which is quite gothic. She’s looking right into the camera, making eyecontact with the audience, really cleer image. Looks confident and like she has attitude which represents NME’s indie rock genre. The denotation is also shown through Lily's outfit which is not something that would be worn on a mainstreet magazine or on one of the fashion and celebrity magazines, this also shows how they are rebelling agaisnt the mainstreet design by standing out and creating this anti-image to be different from everyone else.

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